We have created this campaign sign as a symbol to show that ALL road users are people. People with lives and people with families. It can sometimes be easy to forget this simple fact. In today’s impatient and hurried society we can lose site of the importance of being kind and considerate to our fellow human beings. This campaign hopes to bring attention to this simple courtesy. Please help support our cause by purchasing one of these signs and proudly displaying it to those who pass your residence or business. Your purchase will also help SAFE continue to do what we can to ensure the safety of all street users.